Sustainable Luxury Fashion - As God Created It, As God Wants It

The New Luxury - A Return to Nature’s Intent

In a world overwhelmed by excess, where trends vanish as quickly as they arrive, In My Kingdom is returning to the source — to creation itself. Here, sustainability is no longer an afterthought; it is the very foundation of luxury.

"This is fashion as it was always intended to be - pure, conscious, and timeless." - Pheonix Drewell (In My Kingdom's Creator)

This series, “As God Created It, As God Wants It To Be,” explores the shifting role of sustainability in design. From fabrics born of the Earth to craftsmanship that honours both material and maker, we invite you on a journey where less becomes more divine, and beauty is as meaningful as it is enduring.

Over the coming weeks, we will unravel the stories behind natural fibers — linen, wool, hemp, silk, and even seaweed — each chosen for its purity, sustainability, and connection to the Earth. We’ll explore why nature’s materials are not only better for the planet but also for us: breathable, durable, and created to return to the soil, leaving no harm behind.

But we will go further. As sustainability evolves from an optional luxury to an imperative, we’ll challenge the role of waste, redefine functionality, and explore how fashion can not only look good but do good.

At In My Kingdom, this is more than a campaign. It is a commitment to honor what was created perfectly and to design with purpose, as stewards of a planet that deserves better.

This is where sustainability meets sophistication. This is where waste transforms into beauty, and quality is crafted to last a lifetime.

Welcome to a new era of luxury As God Created It. As God Wants It To Be.